These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (2024)

Wear a brighter smile by removing stubborn surface stains with the best whitening toothpastes.

ByDanielle Zoellner

andSarah Bradley

Updated on March 05, 2024

Medically reviewed byBrian T. Luong, DMD

Fact checked byMarley Hall

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more.

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (1)

Using whitening toothpaste is a simple way to get more out of brushing your teeth twice daily. It contains chemical and abrasive ingredients to remove stains caused by coffee, tea, red wine, and even smoking. While the results won't be as dramatic as a professional treatment, whitening toothpaste can make a big difference in brightening your smile.

To determine the best whitening toothpaste, we consulted dentists and tested 15 products from the leading oral care brands at home. According to the VITA Guide, we evaluated each toothpaste based on its effectiveness, comfort, taste, and value.An orthodontist from our Medical Expert Board also reviewed this article for medical accuracy surrounding dental hygiene and the safety and efficacy of the ingredients in whitening toothpaste.

Ingredients to Look For and Avoid

Here are some common ingredients to look for in a whitening toothpaste:

  • Chemical whiteners: Chemical ingredients continue to work after brushing (as long as you don't rinse your mouth immediately). Carbamide is an effective ingredient, along with hydrogen peroxide. The latter is very effective at stain removal and is the most common chemical whitener in whitening toothpaste.
  • Abrasive whiteners: Silica and chalk are two abrasive whitening agents that remove stains on the teeth's surface, says Steven Morgano, DMD, chair of the Department of Restorative Dentistry at Rutgers School of Dental Medicine. Both are harmless to tooth enamel.
  • Fluoride: Your whitening toothpaste should effectively clean your teeth. Sodium fluoride is an important ingredient since it fights cavities.

It's best to avoid toothpastes that contain charcoal, which can be too abrasive, says Dr. Morgano.

Our Top Picks

In This Article

  • Ingredients to Look For and Avoid

  • Our Picks

  • How We Tested

  • What to Look For

  • Our Experts

  • FAQ

  • Why Trust Verywell Health

Best Overall

Burt's Bees Deep Clean Whitening with Fluoride Toothpaste

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (2)

Our Ratings

  • Effectiveness

    5/5

  • Comfort

    5/5

  • Taste

    4.9/5

Pros

  • Pleasant mint flavor

  • No artificial flavors or sweeteners

  • Cruelty free

Cons

  • Unpleasant aftertaste

Key Specs:

Key Ingredients: Sodium fluoride, hydrated silica | Size: 4.7 ounces | Flavor: Mint

Why We Recommend It

Burt's Bees Deep Clean Whitening With Fluoride Toothpaste was our top-performing pick for its effectiveness and comfort. This toothpaste uses silica rather than chemical whitening agents, and we noted significant whitening even after a single use. As a bonus, we didn't notice any sensitivity while using this product.

It also has a pleasant, minty taste. We loved the fresh flavor over the baking soda-like taste other natural toothpastes tend to have. Like other Burt's Bees products, the toothpaste isn't tested on animals and is free from artificial flavors, sweeteners, and dyes.

Keep In Mind

This toothpaste has a slight aftertaste that may be unpleasant for some people, though it didn't bother us.

  • These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (3)

  • These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (4)

Best for Sensitive Teeth

Crest Gum and Sensitivity Gentle Whitening Toothpaste

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (5)

Our Ratings

  • Effectiveness

    3.8/5

  • Comfort

    5/5

  • Taste

    5/5

Pros

  • Relieves sensitivity

  • Mild mint flavor

  • Cleans hard-to-reach spots well

Cons

  • Whitens slower than other picks

Key Specs:

Key Ingredients: Sodium fluoride, hydrated silica | Size: 4.1 ounces | Flavor: Mint

Why We Recommend It

Sometimes, whitening toothpaste can worsen tooth sensitivity, making eating or drinking food uncomfortable. Luckily, Crest Gum & Sensitivity Gentle Whitening Toothpaste brightened our smile comfortably with no increased sensitivity during testing.

When we used this pick, it didn't irritate our gums or make our mouth feel dry like other options did. The light mint taste wasn't too strong, either. We noticed the foam was finer than we're used to but liked that it cleaned hard-to-reach places better.

Keep in Mind

The toothpaste may not whiten as fast as others on our list, but it's worth it if you need to protect your teeth from sensitivity and pain.

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (6)

Best Flavor

Crest 3D White Brilliance Toothpaste

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (7)

Our Ratings

  • Effectiveness

    3.3/5

  • Comfort

    5/5

  • Taste

    5/5

Pros

  • 24-hour stain protection

  • Peppermint flavor

  • Works quickly

Cons

  • Subtler results

Key Specs:

Key Ingredients: Sodium fluoride, Silica| Size: 3.9 ounces | Flavor: Peppermint

Why We Recommend It

Crest 3D White Brilliance Toothpaste in vibrant peppermint had the best flavor. This whitening pick tasted great and wasn't too bitter or strong compared to other options. Not only did it perform well for flavor, but it was also very comfortable due to its smooth and gentle feeling.

It contains sodium fluoride, which can strengthen the enamel and prevent cavities. It also contains silica and mica, which can remove stains in as little as five days. When used twice daily, the manufacturer claims it offers 24-hour stain prevention.

Keep in Mind

The difference in tooth color wasn't as significant as other products on our list.

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (8)

Best Colgate

Colgate Baking Soda and Peroxide Whitening Bubbles Toothpaste

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (9)

Our Ratings

  • Effectiveness

    3.8/5

  • Comfort

    5/5

  • Taste

    5/5

Pros

  • Has both chemical and abrasive whiteners

  • Provides deep clean feeling

  • Gentle

Cons

  • Bubbling may be too intense for some

Key Specs:

Key Ingredients: Baking soda, peroxide, silica, fluoride | Size: 6 ounces| Flavor: Mint

Why We Recommend It

Colgate Baking Soda and Peroxide Whitening Toothpaste combines chemical and abrasive whitening agents—namely, hydrogen peroxideandhydrated silica. It also has fluoride to help protect teeth from cavities. This unique formula releases oxygen bubbles as you brush for a fresh, clean feeling.

The mint flavor was mild and pleasant when we used it, and the baking soda didn't create a harsh taste. We also appreciated the toothpaste's smooth texture and how gentle it was on our sensitive gums.

Keep in Mind

While we enjoyed it, the bubbling sensation may be a little intense for some people. Also, it whitens slower than other products, but regular use does result in a definite difference in teeth color.

Best Crest

Crest 3D White Professional Enamel Protect Toothpaste

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (10)

Pros

  • Mild flavor

  • Easy-to-use flip-top cap

  • Brighter results in three days

Cons

  • Small tube

Key Specs:

Key Ingredients: Sodium fluoride, hydrated silica | Size: 3 ounces | Flavor: Mint

Why We Recommend It

Crest 3D White Professional Enamel Protect Toothpaste is our favorite whitening pick from the trusted brand. It has a gentle feeling and a mild mint flavor that isn't overpowering. This toothpaste features hydrated silica to remove stains and sodium fluoride to prevent cavities and strengthen enamel.

The toothpaste promises to reduce surface stains in as little as three days. After testing, we're happy to say it fulfilled that promise. We noticed our teeth were immediately whiter after brushing, so it's a great choice for last-minute brightening before an event or photo shoot.

Keep in Mind

The toothpaste has a mild, gritty feeling. It also only comes in 3-ounce tubes, which means less product. However, on the bright side, it's travel-friendly.

Best Natural

Tom's of Maine Simply White Toothpaste Gel

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (11)

Our Ratings

  • Effectiveness

    3.6/5

  • Comfort

    5/5

  • Taste

    5/5

Pros

  • Free of sulfates, dyes, and preservatives

  • Vegan

  • Cruelty-free

Cons

  • Subtler results

Key Specs:

Key Ingredients: Sodium fluoride, hydrated silica | Size: 4.7 ounces | Flavor: Mint

Why We Like It

Tom's of Maine Simply White Toothpaste is our top natural choice. The formula is peroxide-free, cruelty-free, and vegan. It's packed with silica to whiten teeth instead of relying on chemical whiteners.It also contains sodium fluoride to prevent cavities and strengthen enamel.

The fresh mint flavor is not overpowering, and there was no aftertaste during testing. In fact, the taste didn't linger at all. It did a great job minimizing staining while being a healthy, natural alternative to other options.

Keep in Mind

This may not be your pick if you're looking for drastic results. Compared to other toothpastes we tried, this one's whitening effect was more subtle.

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (12)

Best for Protecting Enamel

Arm & Hammer Advance White Baking Soda & Peroxide Toothpaste

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (13)

Our Ratings

  • Effectiveness

    4.5/5

  • Comfort

    5/5

  • Taste

    2/5

Pros

  • Strengthens enamel

  • Gentle

  • Mild mint flavor

Cons

  • Strong baking soda flavor

  • Grainy texture

Key Specs:

Key Ingredients: Sodium fluoride, baking soda, silica | Size: 4.3 ounces | Flavor: Mint

Why We Recommend It

Arm & Hammer Advance White Baking Soda & Peroxide Toothpaste protects the enamel while whitening teeth. The formula uses sodium fluoride and baking soda to strengthen the enamel gently. Paired with the chemical whitening agent carbonate peroxide and silica as a second abrasive whitener, it has an effective and powerful ingredient list for a brighter, whiter smile.

This pick does its job well, especially with prolonged use. One of our editors has been using this pick for three years and loves how bright and white her smile is after struggling with coffee-stained teeth.

Keep in Mind

We found the texture a bit grainy and thought the taste was slightly bitter at first, but we got used to it after continued use.

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (14)

Best for Preventing Cavities

Moon Anticavity Whitening Toothpaste with Fluoride

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (15)

Our Ratings

  • Effectiveness

    3.5/5

  • Comfort

    5/5

  • Taste

    4/5

Pros

  • Vegan

  • Cruelty-free

  • ADA approved

Cons

  • Difficult to squeeze out of the tube

Key Specs:

Key Ingredients: Sodium fluoride, silica | Size: 4.2 ounces | Flavor: Mint

Why We Recommend It

Moon Anticavity Whitening Toothpaste With Fluoride is formulated to remove plaque buildup and bacteria while whitening teeth. Despite its multi-tasking ingredient list: antioxidants, essential oils, silica and sodium fluoride, we experienced no sensitivity when using this toothpaste and found the texture pleasant. Lastly, the toothpaste is ADA-approved for cavity prevention, vegan, cruelty-free, and paraben-free.

Keep in Mind

We struggled to squeeze this product out of the tube, so it may not be for you if you struggle with hand dexterity or grip. We also didn't find the flavor as fresh-feeling as other toothpastes.

Best for Quick Results

Laser Glow Purple Toothpaste Color Corrector

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (16)

Our Ratings

  • Ease of Use

    4.5/5

  • Comfort

    4.8/5

  • Effectiveness

    4.5/5

  • Convenience

    5/5

  • Value

    5/5

Pros

  • Immediate results

  • Fresh, minty flavor

  • Easy clean-up

Cons

  • Adds an extra step to your brushing routine

Key Specs:

Key Ingredients: Cellulose, glycerin, silica | Size: 1 fluid ounce | Flavor: Mint

Why We Recommend It

We love Laser Glow Purple Toothpaste Color Corrector for an instantly brighter smile. Like other purple whitening toothpastes, it creates a temporary illusion of whiter teeth. It's not a long-term solution, but it works for short-term purposes or spot treating.

You use this whitening pick after your regular toothpaste. At the end of testing, our smiles looked brighter. It also made our teeth feel smoother and cleaner than ever before. At first, we worried that the bright color would stain the sink, but we were pleasantly surprised at how easily it cleaned up. We didn't experience tooth sensitivity and also enjoyed the refreshing mint flavor.

Keep in Mind

This isn't meant to replace your toothpaste. Using it will add an extra step to your daily routine.

Best With Fluoride

Crest 3D White Brilliance Luminous Purple Toothpaste

These 10 Editor-Tested, Dentist-Approved Whitening Toothpastes Actually Work (17)

Our Ratings

  • Ease of Use

    4.5/5

  • Comfort

    3/5

  • Effectiveness

    5/5

Pros

  • Brightens teeth immediately

  • Easy clean-up

  • Contains fluoride

Cons

  • Unpleasant flavor

  • Gritty texture

Key Specs:

Key Ingredients: Sodium fluoride | Size: 4.6 ounces | Flavor: Luminous purple (mint) or unflavored

Why We Recommend It

Crest 3D White Brilliance Luminous Purple Toothpaste combines the whitening effects of purple toothpaste with the health benefits of sodium fluoride. Unlike many other kinds of purple toothpaste, it can be used as a standalone toothpaste to prevent cavities and whiten teeth.

We were amazed at the effectiveness of this toothpaste, and the affordable price is another plus since many purple toothpastes can be costly. We highly recommend this toothpaste if you're looking for a quick brightening product before photo shoots or other events that would benefit from a whiter smile.

Keep in Mind

We found this toothpaste's intense taste and goopy, thick texture unpleasant. It works, but it's not enjoyable to use.

How We Tested

When determining the best products to test, we reviewed dozens of toothpastes from the top oral care brands. After researching, we tested 15 and selected 10 whitening toothpastes for home testing. We evaluated them based on the following criteria:

  • Effectiveness: We brushed our teeth for at least two minutes twice daily using the whitening toothpaste for four weeks. We recorded our results during and after testing using the VITA Guide to assess the brightness. We also examined how well it cleaned our teeth.
  • Comfort: We closely examined how the products felt during use, analyzing attributes like texture, thickness, and consistency. We also paid close attention to any changes in teeth sensitivity.
  • Taste: We gauged the flavor, strength, and aftertaste as we brushed our teeth. Once we finished, we assessed how long the taste lingered in our mouths.
  • Value: We considered the above for every pick and compared its performance to its price point to see if it was worth the financial cost.

What to Look For in Whitening Toothpastes

  • Texture: Ingredients can impact a toothpaste's texture. Some whitening toothpastes have abrasive ingredients that make them seem gritty or grainy. It's important to have a toothpaste that feels comfortable against your teeth.
  • Taste: The flavor contributes to the fresh feeling you have after brushing. Some toothpastes have a strong mint flavor that can be overpowering. Picks containing baking soda can have a harsh flavor or unpleasant aftertaste for some people.
  • Relative Dentin-Abrasivity (RDA): Every toothpaste available online or at your local drugstore has abrasives; those ingredients are necessary for effectively cleaning your teeth. An RDA score reflects how erosive a toothpaste can be. Lower RDA scores reflect gentler toothpaste, while higher RDA scores reflect higher levels of abrasive ingredients. Toothpaste manufacturers must report their products to the FDA for approval. RDAs below 250 are safe for regular use.
  • Limitations: Whitening toothpastes can only remove superficial staining, such as from red wine or coffee, and won't lighten your teeth beyond their natural shade, says Dr. Morgano. Edmond Hewlett, DDS, professor at the UCLA School of Dentistry, recommends pairing it with a whitening kit or professional treatment for extra brightening.

Our Experts

We used expert input at every step of reporting and writing this story. Here are some of the experts we consulted:

  • Edmond Hewlett, DDS, professor at the UCLA School of Dentistry and consumer advisor for the American Dental Association (ADA)
  • Steven Morgano, DMD, chair of the Department of Restorative Dentistry at Rutgers School of Dental Medicine

Frequently Asked Questions

  • Do you need to use whitening toothpaste to start seeing results?

    Whitening toothpaste takes time to work. Dr. Morgano recommends waiting two to six weeks to see the effects. To maximize results, brush for two minutes, and consider using an electric toothbrush with a timer if you struggle to brush for the recommended time. If a whitening toothpaste has hydrogen peroxide, Dr. Hewlett says it needs to remain on teeth longer than other ingredients to see results.

  • Can whitening toothpaste damage enamel?

    Dr. Hewlett says over-the-counter whitening toothpaste will not damage enamel and is safe for daily use.

  • Does whitening toothpaste work on crowns/veneers?

    Whitening toothpaste removes superficial stains on ceramic crowns and veneers, says Dr. Morgano, adding that you should do your best to avoid bleaching gels.

Why Trust Verywell Health

As a seasoned health writer, Danielle Zoellner knows the importance of finding the right product to fit your medical needs. Throughout her career, Danielle has interviewed various experts in the medical and health fields while reviewing dozens of products. Her experience and knowledge in the field work together to help readers like yourself find the best products for your daily life.

Verywell Health staff writer Brittany Johnson has "tried every whitening toothpaste imaginable." She loves her experience with the Arm & Hammer brand. She highly recommends Arm & Hammer Advance White Baking Soda & Peroxide Toothpaste. It drastically improved her coffee-stained teeth while keeping her mouth fresh all day. She's happy she can help readers find their perfect toothpaste for a whiter, brighter smile.

1 Source

Verywell Health uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy.

  1. Protected by a safe RDA: Setting the record straight about toothpaste abrasivity. Registered Dental Hygienists. Published December 13, 2016.

See Our Editorial Process

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